The 5 Best WordPress GDPR Cookie Plugins in 2022

Do you want to legally secure your WordPress site with a cookie plugin? Or you don’t know if you need a cookie plugin?

Then you’ve come to the right place!

In this article, I’ll introduce you to the 5 best cookie plugins for WordPress (new thing: CookieYes!) and tell you what types of cookie plugins exist and what you need for your website.

In addition, I have summarized an overview of the current legal situation below.

Disclaimer: This blog post is not legal advice! In the course of my work, I have dealt extensively with applicable data protection regulations and GDPR, but I am neither a lawyer nor a privacy expert. Accordingly, I cannot assume any responsibility for the completeness, timeliness and accuracy of the content I provide.

1. Borlabs cookie

Price: €39 for 1 website, €59 for 2 websites, €149 for 25 websites and €299 for 99 websites (includes 1 year of support and updates)

Cookie Borlabs is the best cookie plugin for WordPress on the market.

It offers the most options and the best overall package of plugins.

Borlabs is not a simple cookie indication plugin, but not a registration solution (also called Consent Cookie Plugin).

For example, Facebook Pixel, Google Analytics or Matomo (formerly Piwik) will only be loaded with Borlabs Cookie after the user’s explicit consent.

With Borlabs Cookie version 2, you can create different cookie groups, into which you can divide your code or scripts.

The membership request with the created cookie groups is loaded directly when a website is called.

You can change colors, display position, font, font size, logo, animation and all texts.

But that’s not all !

Borlabs Cookie also adds a (very good!) built-in content blocker to WordPress.

As a result, YouTube and Vimeo videos, Facebook posts, Google Maps and the like are only loaded after a button click. Instead of content, an image preview is displayed with a button.

With the latest version of Borlabs Cookie, I usually get over 90% follow-up in my blogs , which is really good value for money.

Borlabs Cookie has only two minor drawbacks, which should not be ignored here:

Since version 2.0, the payment model has changed from a one-time payment to an annual price. However, given the work required to support and develop a plugin, I find it entirely justified.

Also, Borlabs Cookie does not yet work with some third-party plugins, such as: B. Google Analytics by MonsterInsights or WP Google Map Plugin ,

However, a script blocker that should solve the problem exists and comes with version 2.1 of Borlabs Cookie.


  • 100% compatible with Gutenberg editor
  • Lots of customization and adjustment options
  • chic design of the Opt-In-Box
  • Two-click solution for embedded content (e.g. from YouTube, Google Maps, Instagram, Twitter or Vimeo)
  • Shortcode to block any content and make it available after click
  • Works with the most popular caching plugins
  • Opt-in statistics in the dashboard
  • Management of individual cookies and groups of cookies
  • works with multilingual websites (WPML or Polylang)
  • Very good support (also in German, because the developer is from Germany)
  • Constant development
  • Clear plug-in settings that can also be used at any time


  • No one-time price but annual
  • Not yet compatible with some scripts for Scripeinbindung, should be significantly improved with version 2.1, however
  • Information about cookies and related scripts must be stored manually in settings (there are templates for common cookies and scripts)

Buy BorLabs Cookies

2. Cookiebot

Price: Free for a domain of less than 100 pages, €9 per domain per month with less than 500 pages, €21 per domain per month with less than 5,000 pages, €37 per domain per month with more than 5,000 pages

Cookiebot is a very interesting cookie plugin based on a different concept from Borlabs Cookie.

It automatically scans your website for cookies!

It automatically divides many cookies into different categories, which can then be selected or deselected by visitors upon opt-in:

Cookiebot’s unknown cookies can be manually classified into categories:

When you visit your website, all cookies found by the cookie bot are automatically blocked and are not set until the user agrees:

In short:

With Cookiebot, you don’t have to manually paste your existing scripts into the plugin like with other cookie plugins!

But despite its innovative concept, the plugin is only in second place.

Because it shows significant weaknesses in content blocker:

First, it cannot block as much content as Borlabs Cookie. Second, Cookiebot only displays placeholder placeholder text instead of blocked content, which unfortunately cannot be customized:

Also, the bot cookie is loaded via an external, not local, script, which I personally don’t find particularly privacy-friendly.

What bothers me the most, however, is the pricing model, based on the number of subpages on a website:

For €9 per month (or €108 per year), you get 499 pages. Sounds a lot, but it’s not. This includes not only posts or pages in WordPress, but also custom post types, tags, categories, taxonomies, pagination pages, or even media pages (if you didn’t redirect the media file ).

In other words, most WordPress blogs or sites that have been around for a while are likely to fall into the next higher rate, at €21 per month (€252 per year, up to 4,999 subpages).

It’s more than 8 times more expensive per year than Borlabs Cookie.


  • easy installation
  • for websites up to 100 pages free
  • automatic cookie analysis, where all cookies from your website are collected and classified
  • all scripts and external resources can be included as they are linked, and do not need to be moved to the plugin (as is the case with Borlabs Cookie or DSGVO Pixelmate)
  • compatible with many third-party plugins, such as Google Analytics, Optinmonster, Google Analytics Dashboard for WP (GADWP), AddThis, Jetpack or AddToAny
  • Compatible with any website, not just WordPress
  • has a content blocker to block embedded content


  • requires the creation of a user account with the most parameters
  • Cookiebot requires loading an external script
  • Content Blocker does not block all external resources
  • Content Blocker only blocks cookies from external resources, but not the entire connection (i.e. IP addresses are still sent to external services).
  • Content Blocker doesn’t offer pretty placeholders

3. DGSVO Pixelmator

Price: €39 for one website, €89 for 3 websites, €199 for 10 websites, €349 for any number of websites (all prices are unique)

GDPR Pixelmator  is also a very good plugin.

It is mainly intended to integrate Google Analytics and Facebook Pixel into its own privacy-respecting website.

It’s quick and easy because you don’t have to include the full tracking code.

Google Tracking ID or Facebook Pixel ID is enough:

You can configure the plugin as both opt-out and opt-in:

Additionally, Google Tag Manager and any other scripts can be integrated:

Like Borlabs Cookie, DSGVO Pixelmate has an option to block external resources and make them available after click. So far, unfortunately, it only works for YouTube, Vimeo, Google Maps and Twitter.

An embedded Vimeo video looks like this:

Overall, DSGVO Pixelmate is a quick and easy way to integrate an opt-in into your website.

Big advantage over Borlabs Cookie and Cookiebot:

It costs €39 once and you don’t have to complete a monthly or annual subscription.

However, it fails to keep up with the functionality of Borlabs Cookie or Cookiebot, which is why it is only in third place in my ranking.


  • Choice between opt-in and opt-out
  • easy to use
  • easy integration of Google Analytics and Facebook Pixel
  • Individually customizable cookie banner appearance
  • can block external resources
  • single price, no annual or monthly subscription
  • own Facebook group where you can ask questions


  • No turnout stats
  • No blocking of the entire screen possible (e.g. with a black background)
  • No shortcode to block external resources
  • currently only supports blocking YouTube, Vimeo, Twitter and Google Maps (no other embedded content such as Instagram, Facebook posts or iframes will be blocked)
  • Appearance of non-customizable content blocker
  • Few advanced settings
  • Not very well suited for handling many external scripts or cookies (this is best for Borlabs Cookie groups of cookies)
  • No easy cookie consent reset
  • Plugin is not actively developed

4. Cookie notification for GDPR from dfactory

Price: free

Cookie Notification for GDPR is by far the most popular free cookie plugin with over 1 million downloads.

You can either use it as a simple cookie hint (to inform users about cookies) or as an opt-in.

For the opt-in, you can enter scripts in the plugin settings, which are then loaded after accepting cookies:

In addition, the cookie notice for GDPR still offers additional settings, eg. For example, for cookie banner design, tip and button text or cookie runtime:

It is particularly useful for private websites or smaller blogs that only use one or two scripts that set cookies.

Unfortunately, it does not offer advanced settings options. Even a content blocker, like other cookie plugins, is not included.

Official site


  • Totally free
  • Use as possible opt-in
  • Customizable design and position on screen
  • Gives the option to revoke cookies after


  • No support (WordPress support forum questions are generally not answered)
  • Few settings options
  • No built-in content blocker
  • Updated only at irregular intervals
  • stale design

5. CookieYes from WebToffee

The full name of the plugin is CookieYes GDPR Cookie Consent & Compliance Notice , which already indicates that the plugin covers quite a bit.

The free version of the plugin allows you to add a cookie banner to your website. The banner informs users that you use cookies. The various cookies are only placed if visitors consent to them.

However, it is not possible to set your own preferences with the plugin (at least not in the free version).

I deployed it on 2 sites to see what happens. So far, no big difficulties to configure it.

Here is a clickable comparison chart:

Types of banners

There are three types of cookie banners which treat cookies differently:

Single cookie notification

Here is a simple banner informing you that cookies are used on your website.

You can simply click on the banner without affecting the configuration of cookies.


An opt-in is the most privacy-friendly type of cookie banner.

Cookies are only installed if the user has explicitly consented.


Externally, the opt-out often differs little from an opt-in.

Nevertheless, its operation differs significantly:

Because, with opt-out cookies and associated scripts already by calling the loaded website .

By clicking on refuse the user then has the possibility of opposing the configuration of the cookie thereafter.

Is the acceptance of cookies mandatory?

The legal situation regarding the processing of cookies in France was spongy for years.

Clarity was to be adopted by the European Parliament in 2009 Directive 2009/136 / EC (Cookie Policy) in which an acceptance of cookies is required.

However, this directive was never transposed into German law, which created a legal gray area in this country.

Those who hoped that the DSGVO (General Data Protection Regulation), implemented in the European Union since May 25, 2018, would provide legal certainty in this regard have once again been disappointed.

Because strong Recital 30 of the GDPR Cookies as well as IP addresses can be personal data, their processing is also not clearly regulated.

Because as a legal basis for the use of cookies, both Article 6, lit. a GDPR (explicit consent, e.g. via a cookie plugin) as well Article 6, lit. f DSGVO (legitimate interest on the part of the site operator) are called into question.

This left the question unanswered:

Which cookies require acceptance?

However, this is no longer the case since two judgments of the European Court of Justice (ECJ) of July and October 2019, respectively.

As regards the authorization referred to in Article 2(h) and 7(a) of Directive 95/46, it must be declared before the data of the data subject is collected and disclosed by transfer. Therefore, it is up to the website operator and not the provider of the social plug-in to obtain such consent, as the processing of personal data is triggered by a visitor who calls up this website.

Which cookies are technically necessary and which are not?

Marketing and statistics cookies are not necessarily technically necessary and therefore require consent.

In addition to these cookies, there are other types of cookies which are not affected in the same way by the judgments of the ECJ. Article 5, paragraph 3 of the 2002 “privacy and electronic communications” directive:

This does not preclude technical storage or access if the sole purpose is to facilitate or facilitate the transmission of a message over an electronic communications network or, where applicable, to provide a service of the company of the information expressly requested by the subscriber or user. provide.

In other words:

  • Cookies to store cookie settings (sort of logical, right?)
  • Cookies to hide pop-ups or banners
  • Cookies to save font size or language chosen
  • Session cookies (Cookies deleted when closing the browser, for example to save a shopping cart)

But here, too, the legal situation is not entirely clear.

For simplicity :

For cookies for which you do not know whether they are technically necessary or not, obtain consent.


Here are some common questions and answers about cookie plugins and cookies in general:

What cookies are set by WordPress?

Also, if no plugins are installed or scripts added, WordPress will set cookies. These include:

For registered users:

  1. wordpress_ (hash) : In this cookie, your WordPress user data is saved during login (as a hash, i.e. encrypted)
  2. wordpress_logged_in_(hash): Cookie to identify a logged in user. Will be set after login.
  3. wp-settings-{time} – (UID) : Cookie, where the settings of the administration area and the website are stored. Contains the user ID of your WordPress user.

For unregistered users:

  1. comment_author_ {} HASH: This cookie stores the name of a commentator (as an encrypted hash).
  2. comment_author_email_ {} HASH: In this cookie, a commenter’s email address is stored (as an encrypted hash).
  3. comment_author_url_ {} HASH: In this cookie, the URL of a commentator’s website is stored (as a hash, i.e. encrypted).
  4. wordpress_test_cookie: Cookie that WordPress uses to check if cookies can be set in the browser.

The first three comment cookies are only set when someone submits the comments to the Save my name, email and website checkbox in this browser until I comment again.

The length of cookies can be determined using the auth_cookie_expiration hook to be adapted. Please read the Developer section of for more information.

Do I need consent for Google Analytics to activate IP anonymization?

Yes, even then, permission is required.

How do I know which cookies are used by my website?

The simplest tool to find out which cookies are used by your site: Webbkoll .

It’s in German, of course, but it does the job!

Along with other information about HTTPS, HTTP headers, etc., it also shows you a list of first-party cookies (from your own domain) and third-party cookies (from third-party domains).

When will the ePrivacy regulation be implemented?

The ePrivacy Regulation, which aims to make the inclusion of cookies mandatory across Europe, will not come until 2020 at the earliest, and probably even in 2021 or 2022.

However, following the two judgments of the ECJ, the regulation will no longer change the legal situation.

Can I include a cookie in WordPress without a plugin?

Yes, it is possible with Cookiebot.

The cookie consent service can instead of the WordPress plugin also manually with JavaScript.

J’espère que vous avez apprécié la lecture de cet article de blog.

Si vous souhaitez mettre en œuvre des actions marketing, cliquez ici.

Influencer marketing: advantages and disadvantages

The social web offers almost endless possibilities, many users are addressed daily through channels such as YouTube, Instagram, Snapchat and others.

People with multi-digit follower counts enjoy a high reputation and especially among users. Due to their huge online reach and the influence (“influencer”) they exert on their followers, they have long since become interesting for marketing.

When choosing potential influencers for your own business, however, you need to be careful. The appropriate influencing factor should be chosen carefully and wisely. The following questions should be asked:

  • Does the influence correspond to my own product or my own brand ?
  • Is its audience an interesting target group for my own marketing strategy?
  • Is the primary influencer channel right for my target audience?

Snapchat, for example, is mainly aimed at 16 to 24 year olds, blogging is also aimed at older people, Instagram is used more for fashion and lifestyle topics, and on YouTube, however, interests are much more varied.

What are the main characteristics of influencer marketing?

Basically, influencers are people who have a distinctive network and follower count (reach) due to a strong social media presence. They enjoy a high reputation among their followers and therefore have the opportunity to influence the opinion of the recipients on a subject.

In marketing, these people are also called opinion leaders. Influencers are generally people who are known simply because of their high activity on the web. Opinion leaders therefore include, for example, journalists, professionals or experts who write professional articles or blog posts, but also Youtubers, Instagrammers, celebrities, politicians.

The characteristics of influencers are:

  • A high reputation among followers
  • Transmit information and opinions
  • Represent a target group
  • Disseminate promotional information
  • High credibility
  • Strong social media activity
  • Lots of followers, likes, shares, subscribers, downloads, etc.

What are the benefits of influencer marketing?

Businesses enjoy many benefits through the use of influencer marketing.

  • Influencers offer another basis: companies can bridge the distance between them and consumers through influencers, because the latter are not considered a company, but a person. They are perceived differently and therefore can communicate with consumers in a way that is very difficult for companies to learn.
  • High Reach: The high number of followers of influencers gives companies a very high power of influence. CaroDaur, the most successful German fashion influencer on Instagram has 1.1 million followers. In contrast, fashion magazine Vogue Germany has only 165,000 followers.
  • Targeting: Influencers enable companies to address target groups in a targeted manner. There is an influencer for every product group on the web.
  • Easily measurable success: Thanks to the comment function under the relevant posts and the number of interactions, companies can easily track how the content is received by the target group.
  • Reach: A successful influencer has a large number of followers and can reach millions of people with their posts. Influencer recommendations have a great influence on the target group. In combination with video seeding, this marketing effect can even be intensified.
  • Accuracy of fit: It is possible to find a suitable influencer for each niche. It doesn’t always have to be the big names in the industry, micro-influencers in particular can reach the desired target group with authentic content.
  • Low costs: Unlike the more well-known influencers in the industry, campaigns with micro influencers can be implemented with a small marketing budget. Another advantage of working with them is to measure the success of these campaigns.
  • Relationships: Influencers are nothing more than brand ambassadors. Therefore, selecting the right influencer should be done wisely. The most successful campaigns are those that rely on a good relationship between the influencer and the client or agency.
  • Channels: YouTube, Facebook, Instagram – influencer marketing can be done through a wide variety of social media channels. The same applies depending on the campaign and the objectives: Planning is key.
  • Storytelling: Influencer marketing success relies on authentic content presented in the form of compelling stories. This not only helps to arouse emotions towards the brand, but also to generate interactions. Therefore, influencer marketing can also be described as a form of content marketing. Nevertheless, it should be remembered: Advertising is advertising and must be indicated as such in social media posts.
  • Creativity: The influencer should be provided with a brief that summarizes the most important cornerstones of the campaign, while allowing sufficient creative freedom in designing the content. This is the only way to create stories that are authentic and compelling – and which, with their high reach, guarantee a high level of engagement.
  • Personal: It doesn’t always have to be “external” influencers. It is also possible to find suitable candidates in one’s own company, who can advertise with particularly high credibility in social networks.
  • Success: According to industry experts, the influencer marketing success story is far from over. On the contrary: in addition to the best-known companies in the fashion, beauty and food sectors, more and more industries are following the movement and relying on influencer marketing as a form of advertising in the media field. social.

What are the goals of influencers?

Update February 2021

The President of the Republic, Mr. Emmanuel Macron recently launched a challenge to the well-known McFly and Carlito, influencers on Youtube, asking them to create a video to promote barrier gestures among young people.

Here is the video of President Macron:

The influencers’ response and the clip that exceeded 10 million views in 48 hours:

1. Influencer on YouTube

YouTube offers an interesting potential for influencer marketing in the performance field. Google’s video streaming service has nearly a billion viewers, or a good third of Internet users! The number of partners has increased by 40% over the past five years, with the number of channels achieving six-figure revenues even by 50% – and the trend is on the rise.

But how exactly to imagine this marketing giant?

Through mentions in videos (classic product placement) and links in descriptions, companies establish successful cooperation with creators, thus bringing their advertising in a natural environment to the optimal target group. When used correctly, the huge reach of creators provides a variety of options.

As with all influencer platforms, the same goes for YouTube, as people selection is crucial. It shouldn’t necessarily be the creator with the most views, but rather the one who can market their own product in the most authentic way and who is supported by an active community – fans who share and comment on their videos.

The obvious advantage of the video platform is that the products are visual and tangible. On the other hand, concluding a contract with a creator often takes a lot of time and money, because contacts are established with the agencies and the management, who of course try to take their share of the cake.

brush influencer marketing

Figure 1: #Jinglebella advertises various makeup brushes in their YouTube videos.

However, once the right influencer has been found, the effort can pay off very quickly: increasing reach of your own marketing campaign, targeted approach, direct involvement of affiliate links or SEO optimization of your own website. through YouTube backlinks.

Casey Neistat is aware that he is already one of the “ancestors” of YouTube influencer marketing. His videos about Mercedes, Nike, McDonalds, Emirates and, among others, the Tropical Island Resort in Brandenburg reach several million users every week. These are not always direct and paid collaborations, because the status of Neistat now allows him to connect to the things that interest him.

Influencer Marketing sunglasses

Figure 2: Casey Neistat is a well-known YouTube vlogger.

Casey’s channel is a great example of how influencers and brands can benefit each other. Not only is the brand strengthened by the Influencer themselves as a famous person, but the Influencer’s fanbase can be taken by brand awareness quickly to even greater proportions, with the end result being a enormous benefit for both parties.

2. Influencer on Instagram

The micro-blogging platform for Instagram videos and photos has around 500,000,000 users worldwide. In France, it’s 21 million users in total.

As the platform is primarily image-based, it is particularly popular with lifestyle influencers who feature products or chronicle travel in their posts. In the image description, they also place appropriate tags and links of possible advertiser accounts.

Since direct clickable links are not possible in an Instagram post, affiliate links are only possible through the detour of the influencer’s blog or one of their other platforms.

Nevertheless, the cooperation of affiliates with Instagramers can be very fruitful. German blogger Leonie aka OhhCouture, for example, has averaged 50,000 affiliate clicks per month through the Reward Style influencer network which has around 300,000 followers (currently around 567,000) and a conversion rate of 1%.

influencer marketing instagram

Figure 3: Leonie reaches a multitude of users with her messages.

However, other possibilities to use the platform on a performance basis or for affiliate cooperations are very limited and even influencers have long known their value: fixed prices per post or payments per 1000 subscribers (between 5 and 10 €) are standard and scalable.

3. Influencer on Snapchat

Hardly used for influencer marketing so far, but on the rise, instant messaging service Snapchat has long been underestimated. Currently, the service has 150,000,000 users per day, averaging 9,000 snapshots per second. Currently, around 32% of users come from Europe. The average Snapchatter is between 16 and 24 years old.

The biggest challenge of using Snapchat as a marketing tool is short-form content. Images, text and short videos – called snapshots – are deleted from the recipient’s device after just ten seconds and two repeats. Snapchat stories are available up to 24 hours after posting.

Nevertheless, there are already early examples of Snapchat being used in marketing: in addition to the accounts and stories currently maintained by Snapchat of their own brand, they can be promoted through vouchers, contests and products, but without the possibility of a corresponding affiliate link.

In addition, hardly any other medium offers such good access to the young target group, such as Snapchat. Even if it is not yet part of its own marketing strategy, it may have already changed in a few years. For brands to understand what drives teenage generations, it’s important to have access to it – Snapchat is great for that.

Snapchat Influencer Marketing

Figure 4: Sixt accompanied the BMW i8 test day via Snapchat (Image: Sixt)

What are the limits of influencer marketing?

It is not so easy to answer this question. If today there are legal limits to the labeling of advertising, there are no limits when it comes to good taste. And the more provocative a campaign, the more attention it attracts, whether positive or negative.

The biggest problem with influencer marketing is that followers feel like they are communicating not with a brand, but with a friend. They are blinded by personalities and too often forget to question the messages they see.

And that is exactly what can be quickly exploited. Pet influencers, for example, tout drugs for their dear four-legged friends that aren’t properly prescribed by vets and can do more harm than good.

Others, like Bibi of BibisBeautyPalace, drag their own child in front of the camera and exploit it without restraint for the purposes of self-promotion and collaborations.


Influencer marketing on the social web offers many opportunities, but also risks. Before resources reach cooperation with influencers, they must be carefully weighed against each other.

Incorrect and misplaced content will have no effect. Influencers should therefore be chosen wisely and other relevant KPIs should be taken into account.

Influencers can be the secret weapon of a good online marketing campaign. You can reach the target audience discreetly. Influencer marketing thrives on the credibility of cooperation partners. In successful examples, the user is treated charmingly, experiences something with the influencer, and comes in parallel with a brand or product in contact.

Benefits of influencer marketing:

  • Influencers can give a new impetus to an advertising campaign
  • Influencers reach audiences discreetly
  • Influencer marketing starts where normal marketing ends

Disadvantages of influencer marketing:

  • Wrong content with the wrong influencer will have no effect
  • Different KPIs should be considered when selecting influence.
  • Cooperation is often time-consuming and expensive

J’espère que vous avez apprécié la lecture de cet article de blog.

Si vous souhaitez mettre en œuvre des actions marketing, cliquez ici.