About Jean Jaecklé

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Influencer marketing: advantages and disadvantages

The social web offers almost endless possibilities, many users are addressed daily through channels such as YouTube, Instagram, Snapchat and others. People with multi-digit follower counts enjoy a high reputation and especially among users. Due to their huge online reach and the influence (“influencer”) they exert on their followers, they have long since become interesting […]

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18 August 2022 by

How to target audiences with Google Ads: a step-by-step guide

Google Ads is a great tool to target potential customers with relevant ads. It allows you to restrict your advertising efforts to specific audiences based on a number of factors, including their age, gender and interests. This article explains how to use Google Ads to target specific audiences with your ads. With Google Ads, you […]

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29 June 2022 by

How to advertise on Google with conversion tracking?

When you think of Internet advertising, the first image that comes to mind is Google Ads. Yes, you heard me right! Google has now made it easier for advertisers to advertise their business with a tool called Google AdWords. The more the better! However, if you think it is impossible that other search engines will […]

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29 June 2022 by

What are Google Ad Grants? The 7 things to know before starting.

With Google Ad Grants , Google offers charities and nonprofits the opportunity to place free ads through Google Ads. However, in January 2018, Google tightened the terms of the Google Ad Grants program. This is because Google wanted to improve ad quality and avoid unmanaged accounts. Some organizations abused the possibilities offered until then. Controls […]

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18 February 2021 by

The 5 Best WordPress GDPR Cookie Plugins in 2022

Do you want to legally secure your WordPress site with a cookie plugin? Or you don’t know if you need a cookie plugin? Then you’ve come to the right place! In this article, I’ll introduce you to the 5 best cookie plugins for WordPress (new thing: CookieYes!) and tell you what types of cookie plugins […]

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9 October 2019 by